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News/Milliken Specialty Interiors Expands Online Presence with New Social Channels

January 29, 2018

Social media seeks to engage directly with customers, prospects, end-users

SPARTANBURG, S.C. - Milliken & Company, a leading global textile technology company, has launched new social media channels for its Specialty Interiors business. These new channels, which include Twitter, Facebook, Instagram, LinkedIn are designed to engage directly with customers, designers and prospects in the home, office, healthcare, hospitality and special events markets served by Milliken Specialty Interiors.

Milliken Specialty Interiors social media content will focus on the group’s business, people, products, and processes, allowing the Specialty Interiors group to highlight key messages and applications through more visual and interactive outlets.  Content, including videos and tips, will be updated several times a week.  Using the hashtag #startclean, Milliken Specialty Interiors will offer cleaning tips and information on how to keep fabric and furniture looking great. The Twitter feed, (@MillikenSpecInt) will provide timely news updates and more technical and trade-specific information, while the Facebook page (Milliken Specialty Interiors) will  include more customer and end-user friendly information. Instagram will offer a visual showcase for designers and consumers, as well as a forum for highlighting our unique products. The LinkedIn page, will provide trade-specific updates and allow for better business-to-business outreach and networking, a major advantage for the group’s many well-respected industry veterans.

We created these social channels to enhance the connection and interaction between our business and the wide range of interiors markets we serve,” said LeAnne Flack, marketing manager, Milliken Specialty Interiors. “By offering a way to encourage two-way communication, we believe our social presence will allow us to be even more effective in responding to changing market dynamics and addressing issues of concern. We encourage anyone interested in learning more, from prospects to peers to publications, to like and follow us.”

The new social media presence compliments the group’s recently created website, www.millikenspecialtyinteriors.com.

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