Webinars

To continue pushing the envelope on performance fabrics, Milliken & Company recognizes both pilling and abrasion tests as key guidelines in assessing fabric durability and overall longevity. While there may not be a right or wrong test, our team will provide key insight into what pilling is, how to properly test fabric, and best practices for increasing fabric performance and durability.

• What is pilling and why should you care
• What test methods should you use and why
• Differences between pilling and abrasion and why both tests are important

Today’s consumer is all about livable spaces. Both indoor and out, consumers expect fabrics that stand up to all of life’s moments. That’s why there’s been such an increase in the demand for performance fabrics.

Join us and Furniture Today for a recorded webinar, which will address the definition of performance fabrics, testing and validation, as well as dispel common misconceptions that often lead to misinformation.

Get information on:

• Consumer data – who’s buying and why
• Shifting market demand for sustainable performance
• What’s next

In today’s market, sustainability and performance are quickly becoming sought after qualities. By understanding the strengths and weaknesses of different manufacturers and products, salespeople can translate complicated technical jargon on sustainability and performance into a relatable and compelling story. Our team offers guidance on what to expect or ask from fabric suppliers to better inform and support sustainable and performance fabric marketing and merchandising.

• What you need to know about performance and sustainability
• A deeper look into consumer demand and market perceptions on sustainable and performance options
• How fabric suppliers are assisting manufacturers and retailers in selling sustainability
• Tips for translating testing data and performance/sustainability attributes in laymen’s terms that resonate with buyers